Launched in May 2010, Betterfly is a website that matches people who want to learn, look and feel better with the people, not companies, who offer these services. To make it easier to find those tutors, coaches, stylists, trainers, etc., called Betterists, Betterfly is the website of its kind to exclude companies, and focus on people instead. In addition to its search features, the Company provides a robust platform for Betterists to create a highly-customizable profile page, which promotes their qualifications, services, special offers and payment policies, provides real-time availability, offers online appointment booking, and allows them to upload multimedia files, such as instructional videos and lesson plans.

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